Glossary

White-label software

Software made by one company and presented to customers under another company's name and branding.

An agency using white-label software shows clients its own name and logo instead of the vendor's. How far the branding goes varies: some products brand only a logo, others cover colours, sign-in, emails and domains. Ask a vendor which client-facing screens are branded today.

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.

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