MUSE marketing

AI that drafts. People who decide.

MUSE drafts each client's posts in their voice. A person approves every one.

I have an invitation Request an invite

MUSE marketing, working

Working software, sample data

Posts

MUSE drafts in each client's voice. Nothing is published until a person approves it.

InstagramLantern Lane BooksPublished

Staff pick of the week: a quiet, salty novel about a lighthouse keeper's daughter. Signed copies at the counter.

Posted Mon 19, 10:00am
LinkedInKestrel Outdoor SupplyFailed

We're hiring a part-time warehouse lead in Launceston.

The channel's sign-in expired. Reconnect it, then send again.

Proposed for Tue 20, 12:00pm
TikTokKestrel Outdoor SupplyNeeds posting by hand

Pack a two-person tent in 40 seconds.

Sent to the account's TikTok inbox. Priya finishes it in the TikTok app.

Proposed for Wed 21, 5:00pm
InstagramSaltbush BakehouseDraft
Proposed for Thu 22, 7:30am
InstagramKestrel Outdoor SupplyDraft
Proposed for Thu 22, 6:00pm
FacebookSaltbush BakehouseScheduled

Long weekend hours: the market stall opens at 7 on Saturday and Sunday. The shop is closed Monday.

Proposed for Fri 23, 7:30am
FacebookWattle & Wren FloristDraft
Proposed for Sat 24, 9:00am
InstagramSaltbush BakehouseDraft
Proposed for Sun 25, 7:30am
Edit a draft and approve it. Try the failed LinkedIn post. Sample data.

How it works

Each client's voiceBrand voice, personas, offers and guardrails are kept per client, so a bakery does not sound like a camping store.
Autonomy you chooseFrom suggest-only, to drafting on a cadence, to placing approved drafts in the calendar. Approval is never skipped.
A hard spend capEach agency sets a monthly limit. MUSE stops at it and tells you.
TikTok, the honest wayTikTok requires a person to post. MUSE sends the draft to the account's TikTok inbox, and someone finishes it in the app.

What is built, and what is not yet

Built means it is in the product today
FeatureStatus
Drafts in each client's brand voice Built
Approval queue with edit, schedule and move Built
Content calendar Built
Campaigns Built
Channels: Instagram, Facebook, TikTok inbox handover Built
Autonomy levels and monthly spend caps Built
Social inbox, insights, KOL and PR Planned

Questions

4
What does MUSE marketing do in Kervol?

MUSE is Kervol's marketing engine. It drafts each client's posts in that client's voice, on a cadence and inside a monthly spend cap you set. Every draft waits for a person to approve it. MUSE never publishes on its own, and TikTok drafts go to the account's own inbox for a person to post.

Can MUSE post without approval?

No. Every MUSE draft needs a person's approval, at every autonomy level.

Which channels does MUSE draft for?

Instagram and Facebook, and TikTok by inbox handover. LinkedIn, a social inbox, insights, KOL and PR are planned.

Which model does MUSE use?

MUSE runs on Anthropic's Claude, connected per agency, with the spend cap applied to every run.

Guides

Used by

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.

Check a website, freeRequest an invite