Agency OS

Run your agency on one workspace, under your own name.

Pipeline, proposals, delivery, AI marketing drafts and client sites on one record. Built inside an agency that runs its own clients on it. Try it below: it is the real software.

Try the workspace

Working software, sample data

Good morning, Marnie

Tuesday 3 November. Here is the agency across every client.

Conversion, 90d67%2 won, 1 lost

Pipeline

9 open
  • New3
  • Contacted2
  • Qualified2
  • Proposal sent1
  • Negotiating1

Needs you

8

Client sites

Client siteStatusUptime 24h
Saltbush BakehouseHealthy100%
Kestrel Outdoor SupplySlow99.2%
Lantern Lane BooksDown91.7%
Driftwood Surf SchoolHealthy100%
Pinecrest PhysioHealthy100%

Integrations

5 connected
ServiceStatusLast checked
Google Analytics 4Connected29 min ago
Search ConsoleConnected29 min ago
MetaConnected47 min ago
Google Business ProfileConnected1 h ago
KlaviyoNot connected-
Anthropic ClaudeConnected20 min ago
Click a figure, or an item under Needs you. Sample data.

Who it's for

Web design agencies Quote the build in phases, deliver against the phases the client accepted, then watch every site you launch. Proposals and DiscoveryDeliveryWebsite health
Marketing agencies Retainers in view, posts drafted in each client's voice for a person to approve, and the month on one calendar. DeliveryMUSE marketing
SEO agencies Win with a researched Discovery report, then keep each client's site in view with Search Console, GA4 and Semrush connected. Proposals and DiscoveryWebsite healthCRM and pipeline
Hospitality agencies Weekly venue content, booking pages checked before the weekend, and the next venue in the pipeline. MUSE marketingWebsite healthCRM and pipeline

Five modules, one record

Every feature

The state of agency work

AI adoption in agencies

34% of agencies

  • Already implemented across the business34%
  • Actively implementing28%
Source, 2026

34% of digital agencies had already implemented AI across the business and another 28% were actively implementing it.

Promethean Research, 2026 State of Digital Services

"34% of agencies had already implemented AI across the business, and 28% were actively implementing it."

119 completed responses from digital agency owners and managers; 74% in the United States; average agency size 31 employees; fielded February 2026, published March 2026.

Agency profitability

39% gross margin

  • Average 2024 (agencies over 1M GBP)39%
  • Recommended minimum50%
Source, 2025

UK agency gross profit margins fell to 39% in 2024, the lowest on record, against a 50% target.

Productive and Wow Company, BenchPress 2025 Key Findings

"In 2024, average gross profit margins for £1M+ agencies fell to 39%, the lowest on record."

UK independent agency owners; page says thousands of owners are asked but gives no exact n. Agencies with revenue of GBP 1M or more.

Tool sprawl

33 switches a day

  • Switches per day (average)33
  • Minutes lost per week to tool fatigue51
Source, 2025

Office workers switch between tabs, apps or platforms 33 times a day and lose 51 minutes a week to tool fatigue.

Lokalise, Tool Fatigue Productivity Report

"Workers switch between tabs, apps, or platforms an average of 33 times per day, with 17% switching more than 100 times."

1,000 U.S. white-collar professionals across 11 industries (n=1,000). General knowledge workers, not agency specific. Page shows an update date of 16 Sep 2025 but no fieldwork date.

Website speed

123% higher bounce probability

Source, 2017

As a mobile page's load time goes from one second to ten, the chance a visitor bounces rises 123%.

Google/SOASTA Research via Think with Google, New Industry Benchmarks for Mobile Page Speed

"as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%."

Analysis of 11 million mobile ads' landing pages spanning 213 countries. Originally published Feb 2017; page updated Feb 2018. The intermediate points (1s to 3s 32%, 1s to 5s 90%) are widely quoted but did not appear on this page, so they are not included.

Kervol in six answers

6
What is Kervol?

Kervol is a white-label CRM and operating system for agencies. One workspace holds the client record, the pipeline, proposals, delivery, MUSE marketing drafts and client website monitoring, under the agency's own name.

What is an agency operating system?

Software that runs the whole of an agency on one record: winning clients, proposing work, delivering it, marketing for clients and looking after their websites. It replaces a separate CRM, proposal tool, project tool, scheduler and uptime monitor.

Who is it for?

Web design, marketing, SEO and hospitality agencies that run many clients at once and want one system instead of six.

Whose name do clients see?

The agency's. In Kervol 1.0 the workspace and every proposal carry the agency's name and logo. Colours, sign-in, email and your own domain follow in Kervol 1.5.

Who makes Kervol?

Kervol was built inside RagingMonk, a creative agency, which runs its own clients on it as tenant number one.

How much does it cost?

Kervol is priced per seat and open now to founding agencies, by invitation. Each founding plan is set with the agency on a call.

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.