Harbour Street DentalWebsite formjust now
Dr Anika Rao, Principal dentist. Single dental practice.
"Our site is ten years old and we can't update the hours ourselves."
Product
Five modules on one client record
Each module hands its work to the next, so nobody retypes a client's details. Every feature is marked: 26 built, 1 early, 4 planned.
CRM and pipeline6 / 7features built. Every lead, contact and client in one record.Proposals and Discovery6 / 8features built. Researched proposals your client opens, reads and accepts.Delivery4 / 5features built. Engagements, milestones and status reports.MUSE marketing6 / 7features built. AI drafts your team approves. Nothing posts on its own.Website health4 / 4features built. Know a client's site is down before they do.
The workspace
Working software, sample data fernhollow.kervol.com/ Dashboard
Good morning, Marnie
Wednesday 21 October. Here is the agency across every client.
Conversion, 90d67%2 won, 1 lost
Pipeline
9 open- New3
- Contacted2
- Qualified2
- Proposal sent1
- Negotiating1
Needs you
8Client sites
| Client site | Status | Uptime 24h |
|---|---|---|
| Saltbush Bakehouse | Healthy | 100% |
| Kestrel Outdoor Supply | Slow | 99.2% |
| Lantern Lane Books | Down | 91.7% |
| Driftwood Surf School | Healthy | 100% |
| Pinecrest Physio | Healthy | 100% |
Integrations
5 connected| Service | Status | Last checked |
|---|---|---|
| Google Analytics 4 | Connected | just now |
| Search Console | Connected | just now |
| Meta | Connected | just now |
| Google Business Profile | Connected | just now |
| Klaviyo | Not connected | - |
| Anthropic Claude | Connected | just now |
fernhollow.kervol.com/today Today
Today
Next actions due, overdue first. Each one belongs to a client.
Due now
3| Client | Next action | Due | Owner | |
|---|---|---|---|---|
| Follow up: proposal not opened yet | Yesterday | I | ||
| Call Leah about the phasing she asked for | Today, 11:00am | M | ||
| Send the booking-site options | Today, 3:00pm | D |
This week
3| Client | Next action | Due | Owner | |
|---|---|---|---|---|
| Renewal conversation before the term ends | Tomorrow | I | ||
| Draft the social retainer proposal | Friday | P | ||
| Book the discovery call | Sunday | P |
fernhollow.kervol.com/inbox Inbox
Inbox
Every inbound thing, until someone deals with it.
New leads
3Moss & Mortar LandscapingReferral15 h ago
Callum Byrne, Director. Landscape design and build.
Tidewater DistilleryInstagram DM21 h ago
Isla Grant, Co-founder. Small-batch gin and whisky.
First opens
1- Pinecrest Physio opened Brand refresh and new site 8 days ago, 3 opens since
fernhollow.kervol.com/project Projects
Shop rebuild, phase 1
Kestrel Outdoor Supply. Milestones come from the phases the client accepted.
Milestones
2 of 5 done- Done
- Done
- Tuesday
- 3 Nov
- 10 Nov
Status reports
1- Status report, 14 Oct 2 of 5 milestones done. Published to the client.Published
fernhollow.kervol.com/engine MUSE engine
MUSE engine
How much MUSE does, for which channels, and what it may spend.
Autonomy
Draft for
- InstagramConnected
- FacebookConnected
- TikTokHandover: drafts land in the account's inbox
- LinkedInNot connected
Spend this month
Example figuresA$18.40 of A$60 cap
MUSE stops drafting when the cap is reached, and tells you.
What MUSE knows
Saltbush Bakehouse- Brand voice
- Warm, plain and local. Talks about the bake, not the brand.
- Personas
- Weekday regulars; weekend market visitors; cafes buying wholesale.
- Offers
- Friday rye pre-orders. Wholesale accounts from 20 loaves.
- Guardrails
- No health claims. No prices in posts. Never mention competitors.
CRM and pipeline
Every lead, contact and client in one record.| Feature | Status |
|---|---|
| Leads with stages, owners and value | Built |
| Lead record with contacts, notes and history | Built |
| Agency dashboard across every client | Built |
| Today: next actions due, overdue first | Built |
| Inbox for enquiries from any channel | Built |
| Pipeline reports | Built |
| Drag and drop pipeline board | Planned |
Proposals and Discovery
Researched proposals your client opens, reads and accepts.| Feature | Status |
|---|---|
| Proposals with line items and payment milestones | Built |
| Opened counts and first-open alerts | Built |
| Foundry Discovery reports with client questions | Built |
| PIN-protected client documents | Built |
| Typed acceptance against an exact version | Built |
| Versions, comparison and rollback | Built |
| MUSE drafts a Discovery from researchTested against a stand-in for the model, not yet on a live account. | Early |
| E-signature | Planned |
Delivery
Engagements, milestones and status reports.| Feature | Status |
|---|---|
| Engagements with terms, fees and status | Built |
| Projects with milestones from accepted phases | Built |
| Status reports published to the client | Built |
| Tasks | Built |
| Timeline and resourcing | Planned |
MUSE marketing
AI drafts your team approves. Nothing posts on its own.| Feature | Status |
|---|---|
| Drafts in each client's brand voice | Built |
| Approval queue with edit, schedule and move | Built |
| Content calendar | Built |
| Campaigns | Built |
| Channels: Instagram, Facebook, TikTok inbox handover | Built |
| Autonomy levels and monthly spend caps | Built |
| Social inbox, insights, KOL and PR | Planned |
Website health
Know a client's site is down before they do.| Feature | Status |
|---|---|
| Uptime and response time checks | Built |
| TLS certificate expiry warnings | Built |
| Health on the agency dashboard | Built |
| Free public website health checkOn kervol.com, for any website. | Built |
Integrations
Connected per agency, to your own accounts| Service | Status |
|---|---|
| Google Analytics 4 | Built |
| Search Console | Built |
| Google Business Profile | Built |
| Google Ads | Built |
| Gmail and Calendar | Built |
| Google Sheets | Built |
| Meta and Meta Ads | Built |
| Built | |
| Klaviyo | Built |
| Semrush | Built |
| TikTok | Built |
| Anthropic Claude | Built |
| Xero | Planned |
| Stripe | Planned |
| Planned | |
| Zalo | Planned |
Founding agencies, by invitation
Per seat, set with each agency. We reply within a working day.