Glossary

Retainer

An ongoing agreement where a client pays a regular fee for a defined scope of work or a block of availability.

Retainers give an agency predictable income and give the client priority access. A good retainer states the deliverables, the term, the fee and what is excluded. It should also say whether ongoing work such as site monitoring is included.

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.

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