Glossary

Monthly recurring revenue (MRR)

The predictable revenue an agency expects each month from retainers and other repeating fees.

MRR is the sum of the monthly fees from active retainers and subscriptions. One-off project fees are left out. Watching it over time shows whether the agency is building a stable base or relying on a stream of new projects.

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.

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