Glossary

Brand voice

How a brand sounds in writing: its tone, vocabulary, and the things it will and will not say.

A short brand voice document per client is the most useful input for both writers and AI drafting tools. It lists the audience, tone words, phrases to use and avoid, true facts such as offers and hours, and hard limits. Real examples teach more than adjectives.

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.

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