Glossary

Content calendar

A schedule of the posts and campaigns going out, by channel and date, across one or many clients.

It prevents bunching, where a client is posted to five times in a day and then not at all. It also makes gaps visible, so drafts can be requested for the empty days. Plan it around launches, events and public holidays.

Founding agencies, by invitation

Per seat, set with each agency. We reply within a working day.

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